How Bloom handles data

What we store

• Your school's name, and the name and email address of one adult contact at the school — so we can send the setup link and answer questions.
• For each class: the teacher's name, the class name, the class code, and the teacher's email address. The code is what makes your class's progress and flowers appear on any device; the email is how we send your code when you register — and again whenever you ask for a reminder.

What we don't store

• Nothing about children. No names, no accounts, no photos, nothing. Pupils never type anything about themselves into Bloom.
• Check-ins are counts, not children. When a class checks in with Fox, Bloom records how many chose each feeling that day. We never record who.
• No marketing. Your email is used to send class codes — nothing else. No newsletters, no promotions, and it's never shared with anyone.
• No trackers. No advertising, no analytics companies, no cookies that follow you around. Bloom keeps its own simple record of which class used which activity, so we can see the platform is working — that's it.

Where it lives

Bloom's data is stored in the UK/EU with our database provider, protected in transit and at rest. Class codes unlock activities and progress — they hold no personal or sensitive data.

Questions, corrections, or removal

Email hello@discoverbloom.co.uk — a person reads it and replies. If your school stops using Bloom, we deactivate or delete its records on request.